Elegant Bar — Product Seasonality Report

Demand vs Sales

Search Demand vs Our Conversions

Google Keyword Planner monthly search volume for each product type's own search terms, indexed against our conversion seasonality. Both lines are indexes where 1.00 = that line's own average month, so they share one scale. Demand says when the market is looking. Conversions say when we sold. Where they disagree, demand is the larger sample.

Our conversions (index) Search demand (index) 1.00 = average month All panels share one 0–5 scale

smoke eater

AGREES r=0.34

42 conv · $94.7k · 7 of 10 terms · 9,540 searches/mo

demand peaks Dec 1.39, Jan 1.32 conv peaks Apr 2.00, Feb 1.71

air purifier

AGREES r=0.52

53 conv · $78.1k · 16 of 17 terms (1 folded) · 587k searches/mo

demand peaks Jan 1.24, Nov 1.16 conv peaks Jan 3.12, Feb 2.73

humidor

CONFLICTS r=-0.23

27 conv · $70.1k · 7 of 11 terms · 40k searches/mo

demand peaks Dec 1.22, Jan 1.21 conv peaks Jun 2.63, May 2.19

walk in humidors

CONFLICTS r=-0.20

28 conv · $60.7k · 3 of 5 terms · 1,450 searches/mo

demand peaks Sep 1.27, Jan 1.11 conv peaks Feb 4.27, Jan 2.14

humidifier

AGREES r=0.37

43 conv · $47.1k · 10 of 10 terms · 364k searches/mo

demand peaks Jan 1.83, Dec 1.78 conv peaks Jan 1.96, Jul 1.40

desktop humidor

AGREES r=0.55

10 conv · $10.8k · 6 of 6 terms · 5,200 searches/mo

demand peaks Dec 1.40, Sep 1.23 conv peaks Dec 3.60, Jan 2.40

cigar cabinet humidors

THIN DATA

2 conv · $6.3k · 9 of 10 terms · 8,700 searches/mo

demand peaks Dec 1.16, Sep 1.10 conversion line omitted · 2 conv is too few to shape a season

armoire humidor

THIN DATA

1 conv · $1.1k · 1 of 3 terms · 10 searches/mo

demand peaks Sep 1.71, Jun 1.14 conversion line omitted · 1 conv is too few to shape a season

ro filter

THIN DATA

1 conv · $0.4k · 3 of 5 terms (2 folded) · 208k searches/mo

demand peaks Mar 1.37, Jan 1.14 conversion line omitted · 1 conv is too few to shape a season

cigar lockers

THIN DATA

1 conv · $0.2k · 1 of 4 terms · 110 searches/mo

demand peaks Mar 1.17, May 1.12 conversion line omitted · 1 conv is too few to shape a season

display humidor

THIN DATA

0 conv · $0.0k · 3 of 5 terms · 170 searches/mo

demand peaks Sep 1.69, Aug 1.22 conversion line omitted · 0 conv is too few to shape a season

No Keyword Planner data for cigar punch, cigar stand, draw tools. Every seed term returned zero volume, which is Google's tobacco-keyword restriction on Keyword Planner rather than genuine low demand. These types cannot be measured this way.

Panels marked THIN DATA have under 10 conversions in the window, so their conversion line is drawn from one or two orders rather than a season. It is left off the chart and only the demand line is shown. A single conversion in a 12‑month window produces an index of 12.00, which is arithmetic, not seasonality.

Read the two lines together: the demand line is far flatter than the conversion line in almost every panel. Search interest moves within roughly 0.6–2.0 while our conversions swing from 0 to 4×. Most of what the conversion curve calls a season is order lumpiness on a small base, so where the two disagree the demand line is built on the larger sample.

Seasonality

Conversion Heatmap

Sorted by average monthly conversion value (descending) | Index: 1.00 = average month | Green = above average | Red = below average

Product Type	Avg/Mo	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec	Jan	Feb	Mar	Apr	Pattern
smoke eater	$7.9k	0.57	0.29	0.29	0.29	1.14	0.86	0.86	1.44	1.43	1.71	1.14	2.00	SEASONAL
air purifier	$6.5k	0.23	0.45	0.00	0.23	1.14	0.91	0.68	1.37	3.12	2.73	0.70	0.45	HIGHLY SEASONAL
humidor	$5.8k	2.19	2.63	0.00	0.88	0.44	0.44	1.31	1.31	0.88	0.44	1.06	0.44	HIGHLY SEASONAL
walk in humidors	$5.1k	0.00	0.86	0.43	0.00	0.00	0.01	0.86	0.43	2.14	4.27	1.29	1.72	HIGHLY SEASONAL
humidifier	$3.9k	0.84	0.84	1.40	1.40	0.84	0.28	0.85	1.39	1.96	0.84	0.00	1.39	SEASONAL
humidors	$969	4.38	0.00	0.00	0.00	0.00	0.00	2.19	0.00	0.00	0.00	5.43	0.00	HIGHLY SEASONAL
desktop humidor	$904	0.00	0.00	1.20	1.20	1.20	1.20	0.00	3.60	2.40	1.20	0.00	0.00	HIGHLY SEASONAL
cigar cabinet humidors	$527	0.00	6.02	0.00	0.00	0.00	0.00	0.00	0.00	5.98	0.00	0.00	0.00	HIGHLY SEASONAL
armoire humidor	$94	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	12.00	0.00	0.00	HIGHLY SEASONAL
ro filter	$33	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	12.00	HIGHLY SEASONAL
cigar lockers	$13	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	12.00	0.00	0.00	0.00	HIGHLY SEASONAL
cigar punch	$0	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	STEADY
cigar stand	$0	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	STEADY
display humidor	$0	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	STEADY
draw tools	$0	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	STEADY

Demand Table

Search Demand Index by Month

Keyword Planner search volume, United States · Jul 2024 - Jun 2026 | Index: 1.00 = average month | Green = above average | Red = below average | Swing = max − min. Volumes are de‑duplicated: Keyword Planner returns folded close variants under separate names.

Product Type	Searches/mo	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec	Jan	Feb	Mar	Apr	Swing
smoke eater	9,540	0.72	0.70	0.96	0.92	0.80	1.03	1.28	1.39	1.32	1.07	1.01	0.80	0.69
air purifier	586,580	0.93	0.89	0.93	0.93	0.94	0.99	1.16	1.09	1.24	0.93	1.05	0.92	0.35
humidor	40,020	0.89	0.84	1.04	1.02	1.10	1.02	1.07	1.22	1.21	0.83	0.89	0.86	0.39
walk in humidors	1,450	0.94	0.86	1.06	0.96	1.27	0.96	0.98	1.01	1.11	0.94	1.00	0.89	0.41
humidifier	364,000	0.64	0.58	0.72	0.66	0.78	0.94	1.30	1.78	1.83	1.17	0.90	0.69	1.25
desktop humidor	5,200	0.90	0.95	1.03	0.88	1.23	0.87	1.18	1.40	1.02	0.79	0.88	0.87	0.61
cigar cabinet humidors	8,700	0.98	0.97	0.86	0.96	1.10	0.96	0.99	1.16	1.06	0.96	1.02	0.98	0.30
armoire humidor	10	0.57	1.14	1.14	0.57	1.71	1.14	1.14	1.14	0.57	0.57	1.14	1.14	1.14
ro filter	208,400	1.00	0.84	1.00	0.90	0.97	0.93	0.95	0.88	1.14	0.93	1.37	1.10	0.53
cigar lockers	110	1.12	1.02	0.71	1.12	0.92	0.92	0.82	0.92	1.02	1.12	1.17	1.12	0.46
display humidor	170	1.03	0.90	1.20	1.22	1.69	0.84	0.96	0.66	1.05	0.81	0.91	0.74	1.03

Detail

Product Performance & Seasonality

Product Type	Cost	Conversions	Conv Value	ROAS	Pattern	Peak Months	Trough Months
air purifier	$21,668	52.8	$78,091	3.60x	HIGHLY_SEASONAL	Jan (3.12), Feb (2.73), Dec (1.37)	Jul (0.00), Aug (0.23), May (0.23)
humidifier	$12,688	43.0	$47,064	3.71x	SEASONAL	Jan (1.96), Jul (1.40), Aug (1.40)	Mar (0.00), Oct (0.28)
smoke eater	$20,979	42.1	$94,715	4.51x	SEASONAL	Apr (2.00), Feb (1.71), Dec (1.44)	Aug (0.29), Jul (0.29), Jun (0.29)
walk in humidors	$4,488	28.1	$60,657	13.51x	HIGHLY_SEASONAL	Feb (4.27), Jan (2.14), Apr (1.72)	Sep (0.00), Aug (0.00), May (0.00)
humidor	$12,169	27.4	$70,135	5.76x	HIGHLY_SEASONAL	Jun (2.63), May (2.19), Nov (1.31)	Jul (0.00), Apr (0.44), Feb (0.44)
desktop humidor	$1,382	10.0	$10,846	7.85x	HIGHLY_SEASONAL	Dec (3.60), Jan (2.40), Jul (1.20)	Apr (0.00), Mar (0.00), Nov (0.00)
humidors	$550	5.5	$11,628	21.14x	HIGHLY_SEASONAL	Mar (5.43), May (4.38), Nov (2.19)	Apr (0.00), Feb (0.00), Jan (0.00)
cigar cabinet humidors	$1,317	2.0	$6,320	4.80x	HIGHLY_SEASONAL	Jun (6.02), Jan (5.98)	Apr (0.00), Mar (0.00), Feb (0.00)
armoire humidor	$4	1.0	$1,125	284.09x	HIGHLY_SEASONAL	Feb (12.00)	Apr (0.00), Mar (0.00), Jan (0.00)
cigar lockers	$741	1.0	$157	0.21x	HIGHLY_SEASONAL	Jan (12.00)	Apr (0.00), Mar (0.00), Feb (0.00)
ro filter	$824	1.0	$395	0.48x	HIGHLY_SEASONAL	Apr (12.00)	Mar (0.00), Feb (0.00), Jan (0.00)
cigar punch	$1	0.0	$0	0.00x	STEADY	—	Apr (0.00), Mar (0.00), Feb (0.00)
cigar stand	$10	0.0	$0	0.00x	STEADY	—	Apr (0.00), Mar (0.00), Feb (0.00)
display humidor	$6	0.0	$0	0.00x	STEADY	—	Apr (0.00), Mar (0.00), Feb (0.00)
draw tools	$6	0.0	$0	0.00x	STEADY	—	Apr (0.00), Mar (0.00), Feb (0.00)

Insights

Key Findings

cigar punch — Year-Round Anchor

cigar punch drives 0 conversions with a steady pattern (range: 0.00). This is a reliable year-round performer requiring consistent investment.

armoire humidor — Extreme Seasonality

armoire humidor shows the most dramatic seasonal swing (range: 12.00), peaking in Feb. Budget should follow this curve aggressively.

cigar lockers — Strong Seasonal Pattern

cigar lockers peaks in Jan with 1 conversions. This product type benefits from seasonal budget shifts.

humidifier — Moderate Seasonality

humidifier has 43 conversions with noticeable seasonal patterns, peaking in Jan, Jul, Aug. Worth adjusting bids seasonally.

Jan is the Peak Month (2.06x)

Overall conversions peak in Jan at 2.06x average. Ensure budgets are uncapped and bids are competitive heading into this period.

Jul is the Lowest Month (0.45x)

Conversions dip to 0.45x average in Jul. Consider tightening ROAS targets or shifting budget to higher-performing months.

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Product Seasonality

Key Metrics

Overall Monthly Conversion Index

Top 7 Products — Monthly Conversions

Monthly Cost vs Revenue

Search Demand vs Our Conversions

Conversion Heatmap

Search Demand Index by Month

Product Performance & Seasonality

Key Findings

Elegant BarProduct Seasonality

Key Metrics

Overall Monthly Conversion Index

Top 7 Products — Monthly Conversions

Monthly Cost vs Revenue

Search Demand vs Our Conversions

Conversion Heatmap

Search Demand Index by Month

Product Performance & Seasonality

Key Findings

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Product Seasonality